ABOUT WICKS

Different expertise.
Shared ambition.

We start with local consumers, combining brand creativity, market research, cross-border commerce and supply chain expertise.

wicks.

We see the brand.
And the business behind it.

International opportunity takes an understanding of local consumers, supported by products, channels and operations. Wicks brings these perspectives into one team to offer connected support.

OUR CORE TEAM

Complementary experience.
Working together.

01 / WICKS

Chris Kao

Supply chain & category strategy

Experience in global sourcing, supply chain management and category analysis, with previous roles at Amazon, Walmart, Carrefour and Big Lots. Focused on how product supply and procurement strategy support a competitive brand.

02 / WICKS

William Pan

Consumer insights & e-commerce

A background in market research, consulting and cross-border commerce, including experience at GfK. Focused on data-informed product selection, market planning and overseas platform operations.

03 / WICKS

Rita Yao

Brand strategy & integrated marketing

Cross-cultural and bilingual experience across B2B and B2C marketing, with experience in Australia, Germany and companies including Harman Kardon and Samsung. Focused on brand communications, resource integration and collaboration across markets.

LET’S BUILD WHAT’S NEXT

Let’s explore
your next move.

Tell us about your project