CONSUMER ELECTRONICS · MARKET EXPANSION
SingingWood
Opening new opportunities beyond audio.
Supporting SingingWood Group in broadening its product portfolio and international reach.
The challenge
How can an established audio business identify opportunities in new categories and international markets?
Our work
- Expanded into gaming audio, home karaoke and wireless microphones.
- Introduced home appliances including fans, air fryers and vacuum cleaners.
- Supported expansion into Latin American markets including Mexico, Colombia and Brazil.
The outcome
A broader product portfolio and international sales footprint, supported by category planning and market development.
LET’S BUILD WHAT’S NEXT